The Datazoom Datatecture for streaming video
A deep look into the data ecosystem of streaming video
The Datazoom Datatecture
The Datazoom Datatecture is a hierarchical look at the data ecosystem of the streaming video technology stack. These are the vendors that provide services as part of a streaming video architecture and, as such, throw off data that can be used for troubleshooting and improving the viewer experience.
Breaking down the Datazoom Datatecture for
Streaming Video
Infrastructure
This portion of the datatecture represents companies who offer services and technologies that are fundamental to streaming activities such as IaaS, compute resources, databases, and storage.
Operations
This portion of the datatecture represents companies who largely provide services to collect, analyze, and visualize data from within the streaming technology stack and user engagement with the content.
Workflow
This portion of the datatecture represents companies and technologies that are core to the very business of streaming encompassing everything from encoding and content transformation to delivery and monetization.
Spotlight Datazoom Datatecture Category
Geo IP
Geographic location data about viewers is critical to the operation of a global streaming platform. The companies in this group of the datatecture provide services which enable streaming operators to understand viewer location. This data can be used for both security purposes, such as restricting access to content in certain geographies, or for marketing purposes, such as to target specific geographies with certain content or campaigns.
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