Identity and Attribution

About Identity and Attribution

In this group of the datatecture, companies provide platforms and technologies which work to uniquely identify users and attribute to them specific actions (such as clicking or watching an ad). This can help mitigate fraud caused by bots and even provide activity buyers with much granular understanding of their potential customers’ behavior.

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Datatecture Level 2



There are no levels below this group.

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The following companies are included in this group of the datatecture:

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