Demand Side Platforms

About Demand Side Platforms

Demand-side Platforms (DSPs) allow advertisers to buy impressions across a range of publisher sites (including ad exchanges and networks) yet targeted to specific users based on information such as their location and previous browsing behavior. This datatecture group features companies which provide DSPs.

Related Areas


Datatecture Level 3

Advertising Systems


There are no levels below this group.

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The following companies are included in this group of the datatecture:

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