Audience Measurement

About Audience Measurement

In this group of the datatecture, companies provide services that measure audience levels and engagement for individual pieces of content. These services were traditionally employed via devices connected to television sets. Now, the technology is integrated into the video player. The audience level data is often used to help determine advertising rates.

Related Areas


Datatecture Level 2



There are no levels below this group.

We Need Your Help!

Would you be interested in writing the description of this section of the datatecture? If so, just fill out the form below. For your help, we will display your company’s brand under a “Special Thanks” section on this page.


The following companies are included in this group of the datatecture:

Scroll to Top