Audience Measurement

About Audience Measurement

In this group of the datatecture, companies provide services that measure audience levels and engagement for individual pieces of content. These services were traditionally employed via devices connected to television sets. Now, the technology is integrated into the video player. The audience level data is often used to help determine advertising rates.

Related Areas

Above

Datatecture Level 2

Analytics

Below

There are no levels below this group.

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Companies

The following companies are included in this group of the datatecture:

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