The Datazoom Datatecture for streaming video

A deep look into the data ecosystem of streaming video

The Datazoom Datatecture

The Datazoom Datatecture is a hierarchical look at the data ecosystem of the streaming video technology stack. These are the vendors that provide services as part of a streaming video architecture and, as such, throw off data that can be used for troubleshooting and improving the viewer experience.

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Read about the different levels of the datatecture and how they all fit together to create the data fabric of streaming video.

Breaking down the Datazoom Datatecture for

Streaming Video


This portion of the datatecture represents companies who offer services and technologies that are fundamental to streaming activities such as IaaS, compute resources, databases, and storage.


This portion of the datatecture represents companies who largely provide services to collect, analyze, and visualize data from within the streaming technology stack and user engagement with the content.


This portion of the datatecture represents companies and technologies that are core to the very business of streaming encompassing everything from encoding and content transformation to delivery and monetization.

Spotlight Datazoom Datatecture Category

Identity and Attribution

In this group of the datatecture, companies provide platforms and technologies which work to uniquely identify users and attribute to them specific actions (such as clicking or watching an ad). This can help mitigate fraud caused by bots and even provide activity buyers with much granular understanding of their potential customers’ behavior.


Is Your Company Missing?

Should your company be included in the Datazoom Datatecture for Streaming Video? Click on the button below to fill out an application for inclusion.

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