The Streaming Video Datatecture

A deep look into the data ecosystem of streaming video

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Read about the different levels of the datatecture and how they all fit together to create the data fabric of streaming video.

Breaking down the

Streaming Video Datatecture


This portion of the datatecture represents companies who offer services and technologies that are fundamental to streaming activities such as IaaS, compute resources, databases, and storage.


This portion of the datatecture represents companies who largely provide services to collect, analyze, and visualize data from within the streaming technology stack and user engagement with the content.


This portion of the datatecture represents companies and technologies that are core to the very business of streaming encompassing everything from encoding and content transformation to delivery and monetization.

Spotlight Datatecture Category

Geo IP

Geographic location data about viewers is critical to the operation of a global streaming platform. The companies in this group of the datatecture provide services which enable streaming operators to understand viewer location. This data can be used for both security purposes, such as restricting access to content in certain geographies, or for marketing purposes, such as to target specific geographies with certain content or campaigns.


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The Streaming Video Datatecture and microsite provide free and educational compilations of all of the companies and services involved in the streaming video industry. It provides a deep look into the ecosystem and layout, and explains the technologies that power video streaming. Created by Datazoom, the enterprise video data platform technology company, the goal is to help content owners, technology and service providers, investors, and other stakeholders better understand the data, systems, and leveled architecture that come together to create the data fabric of streaming video.

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Datazoom The Video Data Platform

  • A Video Data Platform First, Analytics Second
    by Diane Strutner

    It’s becoming more generally accepted in the streaming video industry that having more data can provide greater insight. With better graphs, better algorithms, better analytics, more improvements can be made. As such, many streaming operators look for new tools or providers to make more data from their technology stack available. However, the result can be The post A Video Data Platform First, Analytics Second appeared first on Datazoom.

Copyright 2021. Datazoom. Inc. All trademarks and logos are owned by their respective companies. Inclusion of a logo in the datatecture is not an endorsement by Datazoom, Inc. nor representative of any relationship between that company and Datazoom, Inc.
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